PRODUCT DEVELOPMENT PROCESS
Consider the following products:
a) a power screwdriver for use in the home
b) a desktop inject printer
c) an electric car
Working in a team, make your team estimate of the following factors needed for the development project to launch each of the products:
i) annual unit sold
ii) sales price
iii) development time, years
iv) size of development team
v) development cost
|
|
Power
Screwdriver
|
Desktop
Inkjet Printer
|
Electric
Car
|
|
Annual
unit sold
|
Company:
BOSCH
10million
units
|
1million
units
|
208876
units
|
|
Sales
price
|
RM
43/unit
|
RM
340/unit
|
RM
119000/unit
|
|
Development
time,years
|
Over
20 years of research and technological development have made us more
confident to start export business years ago
|
With
more than 10years manufacture in large format inkjet printer ,we know well of
customer’s need ,we only make reliable machines for every each customer
|
contributes
efforts to the customer almost 30 years
|
|
Size
of development team
|
Small
group
|
Medium
group
|
Large
group
|
|
Development
cost
|
High-cost
at the beginning, after it demand deceases, thereby it reduce
overall development cost, currently its maintain
|
High-cost
because it currently been introduce in market and have high demand
|
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